Popularity can really pay. Instagram's most popular model Kendall Jenner can rake in up to $300,000 for posting just one snap on the app. She became the most followed model with 43.9 million followers, her sister Kim Kardashian and Taylor Swift have just a few more than her, has the most popular post of the year with 3.3 million likes, as well as the highest liked throwback. According to CR Fashion Book, the Estee Lauder model, as well as her peers Cara Delevingne and Gigi Hadid, receive hundreds of thousands of dollars for a single post.
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